Hi there!

My name is Omar Almasry. I'm an independant UX engineer working with design agencies and in-house marketing teams to create scalable, high-performance web solutions.

Services

How I help my clients grow with tailored UX engineering and design solutions.

Website Redesign & Migration

Transform your site with a modern, performance-focused redesign and a seamless platform migration.

Request a scoping call

Accessibility Reviews & Roadmap

Make your site usable for everyone with a WCAG 2.2 AA review and a prioritized remediation roadmap

Request a consultation call

Custom CMS Development

Build a CMS that matches your workflow—clean models, editor-friendly UI, and future-proof structure.

Request a feasibility call

Startup Website Launch Sprints

Launch a copy-driven marketing site in days—validate, capture leads, and scale with confidence.

Schedule your website sprint

Featured Projects

Interesting case studies for some projects I worked on.

Dubai Holding is a global investment company with a diverse portfolio spanning real estate, retail, and hospitality. I collaborated with their teams to deliver tailored websites for various business units, aligning with their strategic objectives and enhancing their digital presence.

Eon Aligner

Eon Aligner is a dental brand specializing in clear-aligner treatment. I engineered a bilingual (EN/AR) Find a Doctor locator—map-first UI with country/city filters, lazy-rendered results, cached reverse-geocoding, and CMS-driven content so marketing can update it without code.

Visit Hatta

The official website for Dubai's largest nature reserve with over 350,000 visitor's per season. Hatta is the UAE's favorite outdoor destination, which is managed by Hatta Resorts (a Dubai Holding Company).

Pixlee TurnTo

Pixlee TurnTo, a leader in Social User-Generated Content (UGC), Ratings & Reviews, and Influencer Marketing tools, needed a complete migration of their high-traffic blog to Webflow to enhance performance and empower their marketing team. Following the successful migration, Pixlee TurnTo was acquired by Emplifi, a global leader in customer experience solutions.

Bay Avenue

Bay Avenue is a vibrant retail destination in the heart of Business Bay, offering a diverse range of dining, services, and essential stores. This project involved creating design templates for two other retail destinations under Dubai Holding's management.