Hi there!
My name is Omar Almasry. I'm an independant UX engineer who works with design agencies and in-house marketing teams to create scalable, high-performance web solutions.
Featured Articles
I love learning and writing. So, here are some insights from my journey.
Webflow for Enterprise Clients: A Deep Dive
Webflow is a great choice for startups and small businesses, but is it the right fit for enterprises? Let's explore the pros, cons, and risks of committing to Webflow Enterprise.
Read moreBuilding Scalable RTL Design Systems for Arabic Websites: Strategies for Enterprise Success
Building Arabic-friendly websites requires more than `dir="rtl"`. Learn how to create scalable RTL design systems for enterprise success.
Read moreFeatured Projects
Interesting case studies for some projects I worked on.
Dubai Holding
Dubai Holding is a global investment company with a diverse portfolio spanning real estate, retail, and hospitality. I collaborated with their teams to deliver tailored websites for various business units, aligning with their strategic objectives and enhancing their digital presence.
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Visit Hatta
The official website for Dubai's largest nature reserve with over 350,000 visitor's per season. Hatta is the UAE's favorite outdoor destination, which is managed by Hatta Resorts (a Dubai Holding Company).
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Pixlee TurnTo
Pixlee TurnTo, a leader in Social User-Generated Content (UGC), Ratings & Reviews, and Influencer Marketing tools, needed a complete migration of their high-traffic blog to Webflow to enhance performance and empower their marketing team. Following the successful migration, Pixlee TurnTo was acquired by Emplifi, a global leader in customer experience solutions.
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Bay Avenue
Bay Avenue is a vibrant retail destination in the heart of Business Bay, offering a diverse range of dining, services, and essential stores. This project involved creating design templates for two other retail destinations under Dubai Holding's management.
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