About Me
A peek into my journey, and what fuels my passion today.
An Architect Who Fell in Love With the Web
Working at the intersection of design, technology, and accessibility.
My journey started in architecture, a field where I learned the importance of aesthetics, structure, and functionality. However, I found myself increasingly drawn to the limitless possibilities of the digital world. What began as a curiosity soon turned into a passion for creating high-performing web experiences.
In 2017, I made the leap into web design and development. My background in architecture gave me a unique perspective on problem-solving, design systems, and user-centric thinking. Over the years, I’ve had the privilege of working with clients from Fortune 500 companies to SMEs, helping them achieve their goals through thoughtful design and robust digital solutions.
Today, I work as an independent UX Engineer and accessibility consultant, and I run Smelter Studio: a product-focused studio that empowers business with scalable and effective web solutions and digital products.
Featured Clients
    
        
        What My Clients Say
Kind words from lovely people.
      "Omar was terrific to work with. He quickly and skillfully helped re-platform our entire blog to Webflow within our timeline and budget. Omar went above and beyond to help us with our project – we couldn't be more thankful!"
Haley Fraser
Director of Marketing, Brand and Content
      
      "It was fantastic to work with Omar - from start to finish he was a delight to work with! Omar went above and beyond to help us deliver our project on time - going above and beyond the original scope of work to help us create an incredible website. His training on the CMS was fantastic, and I recommend Omar to anyone looking for assistance with a Webflow site!"
Eleanor Carter
Senior Content Strategist
      
      "I've worked with Omar on multiple content projects for different companies - ranging from best-in-class tech brands to small 1-man businesses - and I can safely say Omar is the most creative, engaging, reliable, and awesome content partner I've ever worked with."
Victoria Hogg
Marketing Director
      
      "For this job since the very start before even choosing Omar for it, I had such a good feeling about him. I mean go check out his page with his intro video, if your not convinced by his expertise then I'm speechless! So professional, and in general I loved working with him. Can't wait for our future collabs!"
Miia Hiltunen
Chief Growth Officer
      "Our boutique marketing agency has had the opportunity to work with Omar as a web designer and developer on multiple projects and he has truly brought value to every single one. His work is fantastic, our clients are thrilled, and beyond that we have found him to be a genuine joy to work with. Hands down cannot recommend Omar enough."
Caitlin Riesbeck
Art Director
My Life in Cards
Tiny snapshots from my everyday life.
Current Location
Toronto, ON, Canada
Local Time
Languages Spoken
English (EN)
Arabic (AR)
French (FR)
Avg. Espresso Shots/Day
5.2
Webflow Premium Partner
Recognized by Webflow as a trusted professional for building high-quality websites.
    
    
      
  
      Client Locations
I've had the pleasure of working with clients from 11 different countries on 5 continents.
Favorite Movies
            The Matrix
            The Truman Show
            Parasite
            Inception
            Lord of the Rings
            Mad Max: Fury Road
            Interstellar
            The Shawshank Redemption
            The Dark Knight
            District 9
Favorite Books
            The Design of Everyday Things
            Don't Make Me Think
            This is Marketing
            The Lean Startup
            Can't Hurt Me
            Meditations
            Thinking, Fast and Slow
            Creativity, Inc.
            Atomic Habits
            The Art of War