About

My name is Omar Almasry.

But you can call me Moe.

After some reflecting and research, I came to the conclusion that my professional title is "Digital Designer". But I'm more than that really.

You see, while I was in architecture school, I kind of fell in love with branding, and marketing in general.

Don't get me wrong, architecture is an incredible field of study. You spend years learning about how aesthetics, function, and structure come together. Interesting stuff, and the knowledge is certainly transferrable. I would say it was time well spent.

But branding and technology? That was my true calling. It was the mix of two things that I really found interesting. I would just go to the library and borrow all the branding and graphic design books I could find. I even tried to go for a minor in marketing at that point but it wasn't really an option. At that point, I already knew what I wanted to do.

As a 90s kid, Pokemon cards and Tamiya race car kits were - and kinda still are - my thing. I really appreciated good art and putting things together. Digital design was the way it all clicked. You get to design things and use technology to bring them to life. And I'm the kind of person who enjoys the simple things, which reflects in my work. Less is definitely more.

I was born and raised in Egypt, moved to Canada, and somewhere along the way ended up working with clients across 11 countries on 5 continents. I've helped global enterprise brands, fast-growing SaaS companies, tech bootcamps, dental clinics, and everything in between.

The work has been wildly varied, but the thread running through all of it is the same - figure out what actually needs to be communicated, then build the clearest, most considered way to say it.

These days I'm based in Toronto. When I'm not designing, I'm probably walking by the lake with a coffee, playing with my daughter, or falling deeper into a book.

For the past nine years I've been self-employed, which means I've never had the luxury of just doing "my part." I've written the briefs, managed the client relationships, made the calls when things went sideways, and shipped the final product. I've worked with clients directly, and as a contractor for multiple agencies so, I totally understand the client management and business side of things.

I think in systems. Whether it's a brand identity, a website, or a design component, I'm always asking how the pieces fit together and how they'll hold up over time. Good design isn't just how something looks on launch day - it's how it scales, how it adapts, and whether the team inheriting it can actually work with it.

I work closely with the people I take on - I ask a lot of questions upfront, I explain my thinking, and I push back when I think there's a better direction. Not because I'm difficult, but because that's how you end up with work worth being proud of.