My Role
As a Webflow developer, I was responsible for:
-
Custom Website Development
Worked closely with individual teams to design and develop websites tailored to their objectives, ensuring a user-friendly interface and visually appealing layouts. -
Brand Alignment
Ensured all websites adhered to Dubai Holding’s branding standards, delivering consistency across their digital portfolio. -
Optimization
Implemented best practices for performance, accessibility, and SEO to enhance site visibility and user experience. -
Ongoing Support
Provided post-launch support to ensure smooth operation and to address any feedback from the teams.
Challenges
Each website presented unique challenges:
-
Meeting Diverse Needs
With multiple business teams involved, each website had its specific goals and requirements, necessitating a flexible and tailored approach. -
Brand Consistency
Ensuring consistent branding across websites for distinct business units required meticulous attention to design and style guidelines. -
Performance Optimization
Creating high-performing websites that worked seamlessly across devices while maintaining an engaging user experience.
Solution
Through a collaborative and detail-oriented process, I successfully delivered several custom websites:
-
Bespoke Website Design
Created unique website designs for each business team while maintaining a cohesive visual identity under Dubai Holding’s brand umbrella. -
User-Focused Development
Prioritized usability by implementing clean, intuitive layouts and dynamic content management features. -
Optimization Across the Board
Delivered websites that were fully optimized for performance, SEO, and accessibility to meet enterprise-level standards. -
Seamless Collaboration
Worked closely with Dubai Holding’s internal teams to ensure the websites met their goals and provided a smooth user experience.
Process Overview
Discovery & Planning
- Conducted strategy sessions with each business team to understand their objectives and specific website requirements.
- Audited existing digital assets and defined a roadmap for the development process.
Development
- Webflow Implementation
- Built dynamic, responsive websites using Webflow, leveraging CMS features to streamline content management.
- Optimization
- Enhanced page load speeds, structured data, and user flows to align with Dubai Holding’s digital strategy.
Testing & Launch
- Conducted rigorous testing to ensure all websites worked seamlessly across devices and browsers.
- Coordinated with stakeholders to launch the websites, ensuring minimal disruption and maximum impact.
Post-Launch Support
- Provided ongoing support to address updates and feedback from the business teams, ensuring the websites remained optimized and relevant.
Project Images

